As part of the design process, I established a strategy to do a visual survey of both their competition at present who were the industry benchmarks in their field. Shown above are some pages from the resulting survey. Each case study reveals key positioning statementAs part of the design process, I established a straegy to do a visual survey of how their compeitition at present and the benchmark companies. Shown above key posittioning statements, websites, visual elements were all a comprehensive part. Workign with their internal marketing and commiunication stragets - together with the Principal of the Company we used this to inform how to better postion a new brand. All before any visual designs were sketched on paper.